Small firm. Sharp focus. Real accountability.
Founded in Lees Summit, Missouri in 2021, Onward Analytics Solutions exists to give small and mid-sized U.S. businesses the analytics guidance that used to be reserved for the Fortune 500.
Britynn Ferguson, Founder & Principal Consultant
Before Onward, Britynn led marketing analytics for a regional retail group and later ran the reporting practice at a mid-market SaaS company. In both roles she saw the same pattern: leaders making seven-figure decisions on top of dashboards nobody fully trusted.
She started Onward Analytics Solutions to change that — one small business at a time. Every engagement is scoped, staffed and delivered by Britynn herself, with a small network of vetted specialists brought in only when a project needs them.
- Google Analytics 4 & Google Ads certified
- Microsoft Advertising Certified Professional
- HubSpot Reporting & Marketing Software certified
- Member, Digital Analytics Association
Four principles that shape every engagement
Clarity beats cleverness
A dashboard that a busy owner can read in 90 seconds is worth more than a beautiful one nobody opens. We optimize for decisions, not for slides.
Own your data
Everything we build lives in your accounts, under your login, documented for your team. If we ever part ways, you keep every asset.
Ethics aren't optional
Consent banners, privacy pages, honest attribution. We follow the letter and the spirit of platform policies — including Microsoft Advertising's.
Small on purpose
We deliberately cap our client roster so every account gets senior attention. When we're full, we're full — and we'll tell you.
Proud to call Lees Summit, Missouri home
While our office sits in the Kansas City metro, our clients come from every corner of the country — from Portland design studios to Charlotte manufacturing firms. Modern collaboration tools let us work as closely with a founder in Austin as with a marketing director across town.
Common questions before we start
What size company do you typically work with?
Most of our clients are U.S. companies with $500K–$25M in annual revenue and marketing budgets between $5K and $150K per month.
Do you resell media or take agency commissions?
No. We are strictly a consulting firm and are paid only by our clients. This keeps our advice honest and platform-agnostic.
Which advertising platforms do you specialize in?
Microsoft Advertising, Google Ads, Meta Ads and LinkedIn Ads — with deep measurement work across GA4, server-side tagging and consent management.
Do you sign NDAs?
Absolutely. Mutual NDAs are standard on every engagement and we're happy to work under yours.
How do you bill?
Most clients start with a fixed-scope audit, then move to a monthly retainer. Everything is documented in writing before work begins.
Curious whether we're the right fit?
Book a 30-minute call. You'll get useful advice either way.
Talk to Britynn →