Paid Media · 6 min read
Why Microsoft Advertising is quietly outperforming Google for our clients
Lower CPCs, less competition on branded terms, and a mature audience network. Here's what we're seeing in Q1 across nine accounts.
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Insights
Notes from the practice.
Short, practical write-ups from real client work. No thought-leadership fluff.
Measurement · 8 min read
Your GA4 property is probably wrong. Here's the 20-minute self-audit.
A pragmatic checklist we walk every new client through before we touch anything else. Print it out.
Strategy · 5 min read
The "three questions" framework for saying no to bad marketing ideas
How we help founders resist the shiny-channel-of-the-week and keep budget where it earns.
Privacy · 4 min read
Consent Mode v2 for small teams — a plain-English guide
You do not need an enterprise consent platform. Here's what actually matters for a 50-employee business.
SEO · 7 min read
Bing Webmaster Tools deserves a spot in your monthly rhythm
Underrated, free, and increasingly influential thanks to AI-powered search surfaces. What to track and why.
Attribution · 9 min read
Attribution for the rest of us: multi-touch modeling under $50K/mo in spend
You don't need MTA vendors quoting six figures. Here's a lightweight approach we use with founder-led brands.
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